The Kazakh delegation, led by Minister of Trade Arman Shakkaliev, held talks with the management of the leading retail chains in the UAE — LuLu Group International and Grandiose. According to the Ministry of Trade's press service, during the meeting, the parties discussed the expansion of supplies of Kazakh products, their promotion in the UAE market, and the implementation of the concept of Kazakhstan as a food hub.
Shakkaliev noted that Kazakhstan is ready to offer the UAE a wide range of high-quality products, including meat, honey, caviar, and chocolate. A key topic of the meeting was the organization of a joint marketing campaign aimed at increasing the recognition and popularity of Kazakh products in the UAE market by 2025. The parties also discussed the prospects for cooperation within the framework of private label products (PLP), which, according to the ministry, will allow consumers to access environmentally friendly and high-quality products from Kazakhstan.
As reported, during the visit of the Kazakh delegation to LuLu, a tasting corner was set up where guests could evaluate Kazakh products and dishes made from them. The menu featured traditional Kazakh pilaf and cheese, prepared from Kazakh lamb, which is already available in the supermarkets of this chain.
The delegation then visited the Grandiose chain, where products from Kazakhstan were displayed on the shelves for presentation, including candies, confectionery, rice, honey, caviar, salt, and water. Meetings were held with category managers of the chain to discuss the sales of products and further expansion of the range of Kazakh goods.
During the meeting, a memorandum was signed with the Grandiose retail chain, under which the parties agreed to strengthen efforts to promote Kazakh products on the shelves of the Grandiose chain.
“Today we conducted a presentation of Kazakh products in the retail chains of the UAE and organized a roadshow of key export products such as confectionery, honey, dry camel milk, and others. This is a kind of promotional campaign for the largest retail chain LuLu, which operates in all countries of the Persian Gulf. We are confident that this effort will yield significant results, and in the near future, Kazakh goods will occupy a worthy place on the shelves not only in the UAE but also in other countries of the Persian Gulf,” emphasized Arman Shakkaliev.
LuLu Group International is a leading international supermarket and hypermarket chain with over 200 stores across the Middle East, Asia, Africa, and Europe. The company offers a wide range of products, including food, household appliances, and home goods, and holds a leading position in the distribution of quality products.
Grandiose is a chain of 50 supermarkets in the UAE, operating in the premium segment, offering products from local brands as well as gourmet and dietary items from around the world.