E+ Awards Central Asia 2025: Submit your applications by March 7th.

For the third consecutive year, our region is hosting the E+ Awards Central Asia, a unique accolade that has no equivalent in Kazakhstan or Central Asia. This award recognizes marketing campaigns and projects that deliver significant and measurable results for businesses, society, and the industry, as reported by the Central Asian Advertising Association.

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Any marketing projects implemented in Central Asia during the period from January 1 to December 31, 2024, are eligible for participation in the competition (excluding projects in the "Sustainable Success" nomination).

According to the award rules, the same project can be submitted in a maximum of 4 nominations, with only one of them being industrial.

The late submission period for the award ends on February 28. The Last Call period — the final opportunity to submit an application will last until 6:00 PM on Friday, March 7.

This season, participants in the competition can submit applications in 9 categories:

The list of industrial nominations has been expanded this season. The existing ones include:

The following have been added:

Two additional special nominations have been added to the "Business" category:

This category rewards companies that have effectively developed and implemented new ways of product communication without mainstream brand support for that product.

The nomination is suitable for projects that have managed to address the stated task (business, marketing, or social) by building or enhancing corporate reputation while minimizing corporate risks.

The Social Impact category will now be divided into 2 nominations:

1. Society and Sustainable Development: Brands / Companies

This category recognizes commercial companies, businesses, agencies, and brands whose marketing efforts and communication solutions have contributed to positive changes in society, affected the resolution of social issues, effectively combine business goals with socially significant tasks, and successfully synchronize all of this with their overall strategy. It is important to demonstrate results based on measurable social impact and outcomes for the business/brand.

2. Society and Sustainable Development: NGOs

This category honors non-profit and public organizations and/or projects whose marketing efforts and communication solutions have contributed to positive changes in society, affected the resolution of social issues, achieved organizational goals, and enhanced their image. It is crucial to show results based on measurable social impact.

The works of the participants will be evaluated by a jury that includes representatives from brands, agencies, research companies, and media, as well as top-level specialists in advertising and marketing with extensive experience in both local and international markets.

As in the previous year, the judging panel will be unified for all participating countries. Thus, judges from Kazakhstan and Central Asia will have the opportunity to evaluate fresh cases from the Russian market, while judges from Russia will be able to assess advertising campaigns from Kazakhstan and Central Asian countries.

More detailed regulations, descriptions of nominations, and participation conditions can be found on the award's website.

The strategic partner of the award is Forte

Forte is a bank that helps people, supports entrepreneurs, and thinks about the future. It is represented in all regions of Kazakhstan and assists millions of clients in solving their financial challenges.

E+ Awards — an international award that unites the expertise and projects of marketing and advertising professionals from different countries.

The competition is conducted by the Central Asian Advertising Association (CAAA) and the team that organized the Effie Russia award for 8 years in Russia.